Online Shopping Stats

Online Shopping Stats

Online shopping in America


  •  Online retail sales will grow steadily to $400 billion in 2019.

  • Consumers ages 25 to 34 lead the way in smartphone usage in-store, comparing prices, reading reviews, buying products, and engaging with brands on social media while in physical stores.
  • 72 percent of Millennials research and shop their options online before going to a store or the mall.

Online shopping in America

  • 53% – 151 million people prefer to shop online than in malls


  • 96% (274M) of internet access have made at least one online purchase in their life, 85% in the past month.
  • E-commerce is growing 25% year-over-year.
e-commerce trends by generation
Prefer to shop online rather than in-store:
  • 70% (58.2) of Millennials
  • 58% of Gen Xers
  • 43% of Baby Boomers
  •  30 % of Seniors.


47% of small businesses do not have a website (Huge Potential).

Internet Users in the U.S.A.


  • Share of U.S. Population: 89.8 % (penetration)

  • Total Population : 324,118,787

  • Share of World Internet Users: 8.4 %

  • Internet Users in the World: 3,424,971,237

Time Shopping:
  • Millennials and Gen Xers spend 6.1 hours per week shopping online
  • Baby Boomers spend 4.2 per week shopping online.
  • Seniors spend 2.5 hours per week shopping online.
E-commerce trends by gender
Men spend 29% more online than women.
Men shop online:
  • 51% on marketplaces
  • 74 % at large retailer sites,
  • 38% on websites or independent boutiques, and
  • 31% at category-specific stores.
Women shop online:
  • 56% on marketplaces
  • 74% at large retailer sites
  • 48% on websites or independent boutiques
  • 40% at category-specific online stores.
Both Men and Women reported spending 5 hours per week shopping online.
Spending and conversion rates
Americans spend 63% of their shopping budget in-store, and 37% online.
Americans think shopping online is:
  • 53% the best way to shop,
  • 48% is preferring shopping in-store.
Online Americans Buying frequency:
  • 97% at least yearly.
  • 81% at least monthly.
  • 32% at least weekly.
  • 6% daily
Ecommerce trends by city-size
Customers spend online annually:
  • Metropolitan areas ($853 = 100%)
  • Suburban shoppers ($768 = 90%)
  • Rural areas ($684 = 80%)
63% of suburban shoppers share that shipping costs are their least favorite part of online shopping.
38% of rural shoppers cite concerns about online privacy.
Customer location at the time of online purchase
  • 43% purchased while in bed.
  • 25% from a brick-and-mortar store.
  • 23% at the office.
  • 20% from the bathroom or the car.
  • 10% admitted to buying something online after drinking alcohol.
Types of online goods purchased
  • 68% Tickets, Flights, and Hotel
  • 65% Clothing, Shoes and accessories items
  • 65% Games, Books, Movies and Music
  • 47% of Computers or Electronics
  • 38% Beauty items
  • 18% Flowers and gifts
Influencing factors on conversion rates
Hugely influential factors in determining where to shop are:
  • Price (87%),
  • Shipping cost and speed (80%)
  • Discount offers (71%).
23% are influenced by social media recommendations.
42% of online customers find recommendations from friends and family influential
78% of Online shoppers want products to be brought to life with images and product reviews (69%).
Enjoy online shopping:
  • 51% Female
  • 37% of male
72% of females and 59% of males have decided to cancel their order because of shipping costs.
49% of cited not being able to touch, feel or try a product as one of their least favorite aspects of online shopping.
34% Difficult to return items.
21% have accidentally bought something they didn’t want.
48% spent more than planned.

Effects of online shopping vs Traditional Retailing (Malls)

Online Retailing reduce costs between 3 to 15 percent
Next online purchases – Cars
Dealerships vs _________
Hotels vs. Airbnb
Taxis vs. Uber
The End of Traditional Retailing!


Macy’s is shutting down 100 stores, or nearly 15% of its store base, as it battles plunging sales and traffic.
But analysts and industry experts say it needs to close even more locations to revive the business.
Amazon vs. Walmart.
In the media hullabaloo following Amazon’s announcement that it was buying Whole Foods Market, largely overlooked was the same-day news that Walmart was acquiring menswear e-tailer Bonobos. While Amazon did make a bigger splash with it’s $13.7 billion forays into organic groceries, Walmart beefed up an e-commerce stable that already includes the acquisitions of digital natives, Shoebuy, ModCloth, and Moosejaw.


No comments

You must be logged in to post a comment.